Welcoming WineDirect’s SaaS Team: Commerce7 Acquires WineDirect's SaaS Division

Big news from us at Commerce7: our parent company Fullsteam, has acquired the Direct-to-Consumer SaaS division of WineDirect! This exciting step means we’re growing our team, expanding our platform, and enhancing how we support wineries worldwide.

What This Means

First and foremost, it’s all about delivering more value to wineries. With approximately 35 experienced WineDirect employees joining our team, we’re boosting our talent pool and strengthening our ability to help wineries thrive. Together, we’re continuing to build on something great — a platform that drives sales, simplifies operations, and creates exceptional customer experiences.

Innovation: Full Speed Ahead

With more resources and expertise, we can push our technology development even further. We’re doubling down on innovations like artificial intelligence and machine learning to push our tools even further for ecommerce, wine clubs, and tasting room management. Expect smarter features, faster updates, and solutions designed to grow with your winery.

Better Support, Around the Clock

Customer support is getting a major upgrade, too. With the expanded team, we’ll be rolling out 24/7 customer service later this year. Help will be just a chat or email away, whenever you need it.

A Smooth Transition for WineDirect Clients

We know change can be daunting, but we’re committed to making this transition as seamless as possible for WineDirect clients. Here’s what we have planned:

• Payments Migration: Within six months, WineDirect clients will move to Fullsteam Payments, complete with features like Apple Pay, Google Pay, tokenization from EMV devices (no more writing club member credit cards down on signup forms) and advanced security protocols.
• POS, Club, Ecommerce and Data Migration: We’re covering the cost of data migrations and we are working with partners to bring over websites for free or at reduced costs.
• Proactive Support: Dedicated onboarding specialists, detailed training materials, and regular updates will keep everything on track and transparent.

Why We’re Excited

This isn’t just about merging two companies; it’s about coming together to build the best platform for wineries. We’re inspired by WineDirect’s legacy and expertise, and we’re excited to blend that with Commerce7’s future-forward mindset and customer-first approach.

To the wineries already on our platform: expect exciting new updates and even better service. To WineDirect clients joining us: welcome! We can’t wait to help you grow your DTC business.

Here’s to a future of innovation and growth!